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The company’s primary site: brand, service pages, sample reports, booking and local SEO pages. An evolving platform, not a brochure.
I inspect houses, run an inspection company, and keep building software around problems I encounter.
A New Jersey property-research platform that consolidates fragmented public-property information into one interface built around an address. It grew out of the real problems encountered during inspections and real-estate research.
A consumer-friendly flood-risk research tool for New Jersey properties: look up an address, see the FEMA flood zone, how far the nearest zone is, elevation context, and what it actually means.
Software centered on lead-safe inspection and certification workflows. Instead of learning an industry and then designing software for it, the industry came first and the software followed.
Custom operations software built for Smart Choice Inspections’ radon-testing workflow. Not a portfolio demo: software created around an actual operational need, designed by the person who runs the workflow.
A custom practice-management platform designed around how an architecture office actually works instead of forcing the firm into generic software.
A focused property tool built around one of the costliest surprises in New Jersey real-estate transactions: underground and heating oil tanks.
The best software I've built started with me saying: “Why the fuck are we still doing this manually?”
Not four unrelated websites. One inspection company, and the digital infrastructure built around it — from the first click to the phone call to the operations behind the scenes.
The company’s primary site: brand, service pages, sample reports, booking and local SEO pages. An evolving platform, not a brochure.
Remove everything between the customer and the phone call. A mobile-first conversion site with one job and one CTA.
Turn paid, search and social traffic into inspection inquiries without making the visitor navigate the whole company website.
Residential branding doesn’t work for commercial clients, so commercial property work gets its own B2B experience and quote workflow.
Before OPRASearch became OPRASearch, there were several increasingly ridiculous attempts at making New Jersey parcel data easier to use. They're here because iteration is the point.
Licensed home inspector and owner of Smart Choice Inspections, New Jersey. Hundreds of homes, roof to crawlspace. Zero sugar-coating. Every piece of software above exists because something in this job was slower, dumber, or more scattered than it needed to be.